BeeFree Rebrand

Reflecting the personality of a bakery

Project Details

After working as their designer for a year, BeeFree Gluten Free bakery came to me for a full re brand including packaging. They wanted to simplify their logo and really have their brand tell their story. With the help of Casey Kenley of Punch Content , we developed and brand message. I enlisted the
help of illustrator, David Frieman to draw the new BeeFree pattern that incorporates words that reflect the brand personality.
The packaging and logo represents the “warrior” spirit of the brand and there are small details that reflect the owners’ story, including incorporating the names of their four boys into the names of the flavors.
BeeFree was expanded over the years from a small operation in their kitchen to having their products on the shelves of Whole Foods, Costco, and Target.
Photos courtesy of Cyclone Social of Fort Wayne, Indiana
Photos used with permission from BeeFree

  • Client: BeeFree Gluten-Free Bakery
  • Tasks: Branding, Graphic Design & Packaging