My friends at SoChatti used their True Essence technology to develop a product called Fruit Nectar. Fruit nectar is dehydrated fruit juice that concentrates the flavor of the juice down to a consistency of honey. They wanted their packaging to reflect the brightness of the fruit flavors and stand out on the shelf in a brand new product category. The packaging design reflects the colors of the products and the text is modern and clean.
Photos used with permission of SoChatti.
Uncle Al’s Breading is a well loved brand which needed a referesh to appeal to a whole new generation of customers. Uncle Al’s needed an identity, something to set it apart. We updated the branding with an Uncle Al character to give the brand a story. Then we updated the packaging with a bright/rustic look to really make the product stand out on the shelf. The client found, with this update, that they had a significant uptick in orders and new wholesale accounts.
SoChatti by Trade Secret Chocolates has been a long time client of EMD. So when they were ready to release their new Chocolate Warmer that keeps their chocolate on tap at all times, they turned to me to help make all of their packaging cohesive and professional. We worked on a clean, modern design for their Chocolate Warmer and Tasting Set as well as a new look for their delicious line of high-quality chocolate.
Photos used with permission of SoChatti.
BruMate is a company that creates products to keep your beverages cool. Their product lines include the Winesulator, Hopsulator, and Uncork’d glasses. I have been working with them designing boxes and wrap labels for all of their fantastic and colorful products.
Photos courtesy of BruMate
and different. The packaging includes flavors of Apple Raspberry, Blood
Barnhouse Brewery of Leesburg, VA contacted Elyse Myers Design to design beer cans that they would be selling in their brewery. Taking a cue from their brewery design, which is completely clad in rustic wood paneling, the can was designed to look like it is wrapped in wood. The crests of each can represent the name if each individual beer and the typpgraphy reflects the rustic nature of the brewery and location in rural Virginia.
BeeFree is an Indiana-based gluten-free food company with a focus on helping employ adults with autism and giving them meaningful jobs. BeeFree evolved from their desire to bake tasty gluten and dairy-free treats for their son. Treats that would help with his autism and would allow him the pleasure of being a kid. Warrior Mix, a granola-like snack product, is BeeFree’s flagship product.
Elyse Myers Design first started working with BeeFree in 2014. At that time Warrior Mix was becoming popular and they needed a professional branding and packaging design for the journey ahead. Elyse developed a rustic and colorful brand with packaging to match. Over the next few years, BeeFree and Warrior Mix would grow into distributing in major grocery stores all over America, including Costco and Target. While the previous packaging design had served them well, it was decided that an update to the packaging would be beneficial going forward as a national brand. The pouch design was simplified and the Warrior Mix brand was made more prominent. The biggest change was getting rid of the window on the front of the pouch that showed the product. High-quality photos of the Warrior Mix replaced the window, which was a win-win from a cost, aesthetic, and sustainability perspective. The final product is a clean, colorful packaging suite that stands out on the shelves.
The updated Warrior Mix packaging was released in mid-2022 and BeeFree has had great feedback from current and prospective retailers.
